About Frocktober
Frocktober is a festive fundraising initiative aiming to raise funds for the Ovarian Cancer Research Foundation (OCRF). Through fun and quirky measures, Frocktober is all about increasing public awareness of ovarian cancer and raising money to support the development of an early detection test. Not to mention the frocks…
Frocks are extraordinary garments. They carry memories of weddings, parties and holidays. Sometimes they are a uniform worn for school or a job, and sometimes dresses just make a boring day special.
The Challenge
Frocktober puts forward a challenge to girls, women and interested men far and wide to don these frocks in October to raise funds and awareness for ovarian cancer research. Frocks can be second-hand, vintage, home-made, borrowed from your granny, or simply just a great dress that you’ve never had the right occasion to wear… We are positive that there are frocks hiding in wardrobes all over Australia just calling out for the right occasion to be worn. Frocktober is all about getting creative, not about getting something new!
How you apply the Frocktober challenge is up to you, but some popular ideas include:
• Wear a frock every day during October, and ask friends and family to sponsor you
• Hold a ‘Frock Friday’ at your work or school, with a gold coin donation (you could even encourage the menfolk at work to don a frock!)
• Invite your friends to an afternoon tea or garden party with a ‘dress code’.
• Run a ‘frock swap’ where everyone brings an old frock to swap with a friend
• Challenge a mate to frock up
History
The first Frocktober event was held in 2007, when a group of friends decided to raise money for women’s health. They chose the Ovarian Cancer Research Foundation as their beneficiary, in the knowledge that ovarian cancer is an area requiring increased research resources. After scouring their wardrobes for old frocks, the small group hit the town, passed around a hat and raised $200. Frocktober was born! Frocktober Inc was then established by the group, each with a different background, including business, architecture, health, education and design. The group’s members are all volunteers, and all bring different skills and perspectives to the project. In 2008, Frocktober went out into the community. In 2009 and 2010, Frocktober went interstate… and in 2011, Frocktober is getting set to Frock the Nation!
Frocking the Nation in 2011!
Frocktober has been spreading the love far and wide over the last few years. People have frocked up in every state and territory, including large contingents in Canberra, Melbourne, Perth and Geelong. In 2010, Frocktober participants helped to raise a total of over $112,000 for the Ovarian Cancer Research Foundation. This year, Frocktober Inc wants to Frock the Nation! To help, Frocktober is asking people all over Australia to get involved. The challenge remains the same: frock up for the month, or hold an event at your local pub, cafe, community centre, school, work-place (or just in the back yard!). All towns and cities big, small, coastal or inland - are encouraged to get involved. From Bundaberg to Karratha… from Katherine to Adelaide… Frocktober wants people from all over this big wide continent to frock up in 2011! All that matters is that it’s about fun, frocks, and all the in the name of a frockin’ good cause.
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